Sunday, February 12, 2017

The Chunks Are Getting Bigger

President Obama, in an interview with Bill Maher before the election last November, said that “if I watched Fox News, I wouldn’t vote for me either.” After the election he explained why he thought the Democrats lost the election to Donald Trump. He said, “In this election, working-class white voters turned out in huge numbers for Trump. And a big reason is Fox News is in every bar and restaurant in ‘big chunks’ of the country.” Well, I hate to say it, but (not really, I love to say it)...the ‘big chunks’ are getting bigger.

According to the latest Nielsen ratings announcement, Fox News has done something no other cable news network has come close to accomplishing. They are celebrating 15 years in a row as the most watch cable news network. And here’s the kicker. In January Fox News averaged 2.8 million viewers, up 35 percent from the previous year. In addition, they had 14 of the top 15 in cable news in total viewers and 8 out of 10 top programs for the 25-54 demographic. Like I said, the ‘big chunks’ are getting bigger.

And if this trend of 35 percent increase in viewership continues, especially in the 25-54 demographic, it won’t be too long before these big chunks will be showing up in places like New York and California. I’ll guarantee you this, the movers and shakers in the Democrat Party are much more worried about ‘bigger chunks’ than the are about Donald J. Trump.

No comments: